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Vietnamese firms face challenges as e-commerce booms

Vietnamese firms face challenges as e-commerce booms


As the Vietnamese e-commerce market booms, businesses still face many challenges to stay afloat. This statement was made by Matthew Heller, director at Google-Channel Sales South East Asia and India, at the “E-commerce Day 2019” seminar.

According to a report by Google and Temasek, the size of the Vietnamese e-commerce market will increase by 5.3 times in the next seven years from US$2.8bn in 2018 to $15bn in 2025. However, millions of e-commerce businesses are still facing challenges including difficulties with building and designing websites, advertising techniques and policies, expanding sales channels and sales management strategies.

The average size of an e-commerce company in Việt Nam is still quite small at just about 10 orders per day with an average order value of VNĐ200,000 ($8.60). Their average monthly income is about VNĐ40-60m per month.

Because they remain so small, solutions are needed to help businesses overcome difficulties to grow and thrive, and tap the great potential of e-commerce, Heller said.