Procter & Gamble, in partnership with the Singapore Economic Development Board, has established its first digital innovation centre in Singapore alongside guest-of-honour, Mr S Iswaran, Minister for Trade and Industry (Industry), announcing an investment of over US$100m over the next five years to support this E-Center. The launch reaffirmed P&G’s commitment to Singapore and aim to strengthen Singapore’s standing as a leading digital and e-commerce hub in the world.
The E-Center – P&G’s first outside the United States of America – will be pivotal to its undertaking of end-to-end digital innovation across three core areas: Supply Chain Management, e-Analytics and e-Business.
o In the area of Supply Chain Management, termed “i-Supply”, the E-Center will focus on transforming P&G’s supply chain end-to-end, enabling greater accuracy, visibility and more efficient processes.
o The e-Business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models.
o Through its focus on e-Analytics, the E-Center will also leverage predictive analytics and big data to optimise product distribution and marketing strategy.
With the launch, P&G will be training 40 employees in the first year to take on digital-related roles in these three capability areas. Through the E-Center, P&G will also expand its partnerships with local Small and Medium Enterprises (SMEs) and start-ups to strengthen digital capabilities and co-develop new digital solutions.