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Lazada aims to dominate e-commerce in Southeast Asia

Lazada aims to dominate e-commerce in Southeast Asia


Alibaba-owned online shopping platform Lazada has declared its intention to own the e-commerce space and supply chain in Southeast Asia, in the same way as Amazon does in America.

The firm, which started under Rocket Internet in 2012 before being bought by Alibaba in 2016, claimed at its first ever Brands Future Forum event in Singapore that it would dominate the future. It would do so thanks to it efforts to make shopping fun by way of blending it with entertainment to create “shoppertainment”, it was said.

Explaining the concept, Lazada Group chief executive officer Pierre Poignant mapped out how the newly-introduced live-streaming by sellers on the platform meant that customers could actually “engage with brands”. The company has also integrated gamification, influencers and real-world events like concerts into the app – helping it to harvest rich customer data that is indicative of buyer behaviour and trends.