Skip to content’s Toplife marketplace to merge with Farfetch China’s Toplife marketplace to merge with Farfetch China


Toplife, the luxury e-commerce platform launched by Chinese online giant in 2017, is set to merge with Farfetch China, as part of a new partnership agreement between the two companies. In addition, products from over 3,000 luxury brands will be made available for’s 300 million app users, thanks to Farfetch’s network of 1,000 brand and boutique partners.

With these moves, the duo aims to build “the premier luxury gateway to China”, according to a joint statement. They are also probably looking to weaken Alibaba’s Luxury Pavillion page under Tmall.

Farfetch and are close partners since 2017, when the British ecommerce company entered the Chinese market by leveraging’s logistics, technology and marketing capabilities in the country. At the time, became one of Farfetch’s largest stakeholders, investing US$397m in the company and adding its founder and CEO, Richard Liu, to Farfetch’s advisory board.