The redesigned identity aims to add value more synonymously across its business units, reflecting the organisation’s drive and commitment to meet the needs of customers with the best solutions. While remaining true to delivering quality storage and racking systems, the new identity also boosts the profile of Tech-Link to convey its vision of being the key influencer and partner of logistics solutions in the supply chain marketplace.
Tech-Link’s new logo spots the recognisable initials of Tech-Link, stemming from the original arrowheads with an up-to-date blue and warm red, to signify a modern company with intelligence, stability and professional spirit. In addition, the glow symbolises illumination and sharing of expertise. Embodying the organisation’s passion is the new tagline—Building Value, Engineering Success, representing the brand’s mission, which sets the benchmark for innovation and reliability.