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Shippers recognise the need for agility but only half say they are open to new ideas: study

Shippers recognise the need for agility but only half say they are open to new ideas: study


In an era where technology is continuing to migrate consumer spending habits online and away from brick-and-mortar stores, the newly released 2019 Third-Party Logistics Study (#3PLStudy) highlights how supply chains are also going digital and using science to keep pace.

The publication, available at, is created and supported by Infosys ConsultingPenn State UniversityPenske Logistics and Korn Ferry.

Here are a few notable findings from the report, released today at the Council of Supply Chain Management Professionals (CSCMP) EDGE conference:

What are the top concerns and challenges in regards to supply chain decisions?

This can be answered from two different perspectives: the companies that manufacture and distribute goods and services (referred to as shippers in the study) and third-party logistics providers (3PLs).

In order, the top nine concerns for shippers: infrastructure; workforce readiness; economic stability; freight/supply chain transparency; lack of strategic partners/suppliers in the region; regulations/tax structure; security/crime/corruption; executive-level talent; border-crossing delays.

The list for 3PLs: workforce readiness; infrastructure; economic stability; freight/supply chain transparency; lack of strategic partners/suppliers in region; executive-level talent; security/crime/corruption; regulation/tax structure; border-crossing delays.

Shifting consumer buying habits, which include a blend of in-person and online purchases of goods and services, requires quicker responses than the retail model of yesteryear.

Shippers recognise the need for agility, but 42% of survey respondents said they have not made the required changes to improve their agility over the past five years. 51% of participants did say, however, that they are open to new ideas, creating more opportunities for 3PLs to introduce and implement innovations.

A key complaint among consumers who choose home or office delivery is that packages become lost more frequently.

Within the last mile of the supply chain, defined as the final steps of package delivery to a person’s home or business, exists an undervalued concept known as the last yard. The majority of shippers (71%) and third-party firms (72%) recognise its influence on key retailer metrics such as consumer satisfaction and brand loyalty. Yet, only roughly a third of all survey takers agreed that companies do enough to effectively manage last yard issues.

In any given week, consumers buy products online for home delivery or in-store pickup and also still visit physical stores to make a purchase or return. 

This shopping blend is known as the omni-channel. Retailers have been working hard to emphasise an always-on, always-open shopping experience that provides seamless interaction across all retail sales channels, and that is creating different demands on all supply chains.

In the survey, 38% of shippers said they are inconsistent across the omni-channel and 36% noted they have no capability in this area. Supply chains are investing in integrated technologies to reverse this trend, which include: enterprise resource planning software (72%); warehouse management systems (56%); transportation management networks (38%); and supply chain visibility tools (34%).

Disruptions break even the strongest links across supply chains.

When disruptions occur due to natural disasters, extreme weather or pandemics, supermarket shelves are missing key household items and products are out-of-stock online.

The most common impacts, according to shipper respondents, are increased transportation and logistics costs (75%), transportation and logistics network disruptions (73%), and higher supplier costs (66%).

The level of importance that companies and 3PLs place on mitigating these disruptions is greater than five years ago, with 23% of shippers and 22% of 3PLs scoring it significantly greater.

The study notes that two major tools that companies and third-party logistics organisations can utilise to minimise disruptions are visibility tools (61% of shippers and 67% of 3PLs) and partnerships (72% and 64%, respectively). In the area of predictive analytics, 33% of 3PLs and 17% of companies are making use of these cutting-edge tools.

Data sharing between shippers and 3PLs become increasingly important.

The key to a successful 3PL-shipper relationship is the foundation-building accomplished during the request for proposal (RFP) process.

It ensures that both the short-term and long-term goals of both parties are clearly understood and reasonable expectations are set in the relationship. In the study, 36% of shippers and 35% of 3PLs agreed that there are opportunities to improve the sharing of insight and data collected by the sales team with account management.