Dynamic Yield, the Personalization Technology Stack, has announced that Sephora is now using their personalisation technology to tailor individualised e-commerce experiences to each user.
Sephora is utilising many elements of Dynamic Yield’s technology, including:
- Individualised recommendations on product pages based on country and prior shopping behavior to give users recommendations that are tailored to them
- Homepage personalisation to ensure the user is welcomed by relevant content
- Behavioural messaging to drive conversions and real-time recommendations by email to continue the personalisation even when the user is no longer on the site
In all, the beauty company is personalising the entire customer journey, with 82 experiences now powered by Dynamic Yield. The deployment follows an initial pilot that saw a 6X uplift from recommendations alone.
“Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points,” said Alexis Horowitz-Burdick, Managing Director of Sephora Digital SEA. “With Dynamic Yield, Sephora customers can now seamlessly find the right products for their beauty needs.”