Skip to content

Ruthless Prioritisation and MVP: Streamlining for Success

Ruthless Prioritisation and MVP: Streamlining for Success

Ruthless Prioritization

In today’s fast-paced business environment, prioritising effectively and focusing on what truly matters can be the difference between success and failure. The concept of “ruthless prioritisation,” coined by Ben Horowitz, is a crucial skill for professionals and entrepreneurs alike. It involves making tough decisions about what to pursue and, more importantly, what to set aside.

The Trap of Overwhelm: Too Much Content, Too Many Features

One common pitfall in product development and business strategy is the tendency to overcomplicate. We often feel compelled to add more features, content, and options, believing that more is better. However, this approach can lead to a bloated product that overwhelms users and dilutes the core value. This is where the Minimum Viable Product (MVP) concept comes into play.

What is MVP?

The Minimum Viable Product (MVP) is a development technique in which a new product is introduced to the market with just enough features to attract early adopters. The final product is only developed after gathering sufficient feedback from these initial users. An MVP aims to test the product hypothesis with minimal resources and time.

Why Ruthless Prioritisation Matters

Ruthless prioritisation is about making hard choices to focus on the most impactful elements of your business or product. It means saying no to good ideas and concentrating on great ones.

Here’s why it matters:

  • Resource Management: Focusing on fewer, more critical tasks ensures that your resources are used effectively.
  • Speed to Market: Prioritising helps you bring your product to market faster, allowing you to iterate based on honest user feedback.
  • Clarity and Focus: A clear focus helps build a product that solves specific problems, making it easier for users to understand and adopt.

Business Model Innovation

At Supply Chain Asia, we believe in the power of innovative thinking and strategic focus. This is why we are facilitating a programme called “Business Model Innovation.” This course is designed to help professionals learn how to break business models apart and explore strategic and niche areas for innovation. By understanding and applying the principles of ruthless prioritisation and MVP, participants can stay competitive and relevant in their industries.

Benefits of the Business Model Innovation Programme

  • Strategic Insight: Learn to identify and focus on the most critical aspects of your business model.
  • Innovation Techniques: Discover how to leverage niche areas for unique and practical solutions.
  • Practical Application: Gain hands-on experience in applying these principles to real-world scenarios.
  • Competitive Edge: Stay ahead by adopting strategies that streamline operations and enhance value delivery.


In a world where the pressure to add more can be overwhelming, embracing the principles of ruthless prioritisation and MVP can lead to more successful and sustainable outcomes. By joining our “Business Model Innovation” programme, you will gain the tools and insights needed to innovate effectively and maintain a competitive edge.

Learn more about our programme and how it can benefit you (