A South Africa-based self-lubricated polymer bearings and bushings manufacturer, Vesconite Bearings, is proud that lost packages are becoming a thing of the past. This is following the introduction three years ago of shocking pink packaging colours for all its outbound shipments. Chairperson Dr Jean-Patrick Leger had found that parcels were frequently lost after hand-over from the courier company to the airlines.
Parcels in nondescript brown packaging were typically found later, but after considerable frustration felt by irate customers as well as Vesconite Bearings staff, Leger adds.
With the introduction of bright pink packaging, with diagonally-worded text with website and telephone details, as well as a bullet-point invitation to contact the company for fitting and machining instructions and technical information, lost packaging has become a rare occurrence.