Unlike the original definition of Omnichannel, Omnichannel 2.0 is about bringing the entire enterprise together. Not just enabling support within legacy systems for an omnichannel approach, retailers and supply chain leaders must increase proficiency across all channels, engaging with consumers and personalising the shopping experience.
Omnichannel capability is associated with getting products to the customer in any possible fashion, that is convenient for the customer. The emergence of e-commerce mainly drives this, and in the process, is turning traditional supply chain models on their heads. While omnichannel refers to the integration and seamless experience across channels for supply chain partners, omnichannel 2.0 takes it a bit further.
Omnichannel 2.0 means retailers and supply chain leaders must increase proficiency across all channels, engaging with consumers and personalising the shopping experience. This allows retailers and the supply chain to eliminate the barriers to new technology implementation, offer better customer service, and prepare for the next innovation. Ultimately, omnichannel 2.0 is about bringing the entire enterprise together, not just enabling support within legacy systems for an omnichannel approach.