Germany’s largest dairy brand, Oldenburger has become a household name in China thanks to its collaboration with JD.com, China’s largest retailer.
Over the last five years, JD has helped Oldenburger deliver fresh, imported milk products to homes throughout China through use of collaborative warehouses powered by JD’s advanced e-commerce technology. Oldenburger, once unknown in China, climbed the charts to become JD’s number one imported milk brand, with RMB400m in transactions in 2016.
Importing and ultimately managing the delivery of food products in China can be a challenge for overseas brands looking to gain a foothold in the market. It can be even more difficult to strike a balance of supply and demand from a distance.