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New survey findings reinforce need to engage consumers on improving diet

New survey findings reinforce need to engage consumers on improving diet


A survey by FrieslandCampina, one of the world’s leading dairy companies, has found that the need for businesses, governments and civil society to engage and collaborate to secure the future of food and nutrition and educate consumers continues to grow in importance for representatives across the entire food value chain in Southeast Asia.

The survey enlisted all participants of the Roundtable to explore how the findings and recommendations of the Report are shaping their CSR strategies and accelerating progress on food and nutrition security in Southeast Asia.

The survey found that:

  • More than half of respondents consider collaboration between government bodies, NGOs and companies as the most important factor in engaging the consumer on better diet and lifestyle choices;
  • The Report has instigated more than a third of respondents to consider scaling up activities around agricultural sustainability and efforts to promote healthier eating and lifestyle choices;
  • 50% of respondents found the Report particularly insightful on new approaches to make sustainable changes to Supply Chain Infrastructure in order to benefit food and nutrition security in Southeast Asia; and
  • 50% of respondents believe that the collaborative opportunities flagged in the Report can be implemented within 2 – 4 years.