L’Oreal has signed a joint business plan with Lazada to fulfil next-day delivery in top metro cities by June this year.
This L’Oreal-Lazada logistical pact demonstrates the cosmetics company’s ambition to grow its e-commerce business in Asia.
Both companies will also pilot consumer engagement tools such as in-app live streaming, and jointly launch products exclusively available to Lazada customers.
Other technological advancements such as new search features will ensure L’Oreal products are easily searchable within app to bring the most personalised products to its fans.