The biggest trend in logistics right now is arguably not artificial intelligence, blockchain or even visibility, it is hyper-personalisation – which is ushering in a new era of delivery once only accessible to big global companies and corporates.
For Asia’s legions of entrepreneurs and small businesses – more than 70 per cent of whom are now exporting beyond Asia Pacific – personalisation offers new opportunities to compete and create competitive advantage.
Already, the transport and logistics industry is at a threshold moment in terms of the use of personalisation – the ability to dynamically and uniquely tailor the shipping experience to any customer or individual.