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Logistics heading to personalisation in digital era

Logistics heading to personalisation in digital era


The biggest trend in logistics right now is arguably not artificial intelligence, blockchain or even visibility, it is hyper-personalisation – which is ushering in a new era of delivery once only accessible to big global companies and corporates.

For Asia’s legions of entrepreneurs and small businesses – more than 70 per cent of whom are now exporting beyond Asia Pacific – personalisation offers new opportunities to compete and create competitive advantage.

Already, the transport and logistics industry is at a threshold moment in terms of the use of personalisation – the ability to dynamically and uniquely tailor the shipping experience to any customer or individual.