Traffic spiked to an all-time high of 36 million visits with hordes of consumers enjoying a smooth online experience on Lazada sites and apps. Volume of orders reached one million – a 300 per cent jump over the same period last year – as the annual event continues to spur the online shopping frenzy. With approximately 1.7 million items ordered, the campaign chalked up US$40m in Gross Merchandise Value (GMV) or overall sales in its three-day finale.
Mobile reigned, accounting for 60 per cent of the GMV as more customers across the region choose to thumb through endless deals from their mobile devices.