Lazada, Southeast Asia’s biggest eCommerce portal, will be launching the Lazada 11.11 Shopping Festival along with plenty of entertainment, celebrity interactions and of course, irresistible shopping deals and discounts.
Dubbed its biggest one-day sale, Lazada will be creating a full customer shopping experience for shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on November 11, with bigger and better deals.
In particular, shoppers can look forward to more than 50 million deals, including discounts of up to 90% on more than one million items during the 24-hour shopping spree.
In what has become a uniquely Lazada experience, shoppers can expect exciting games while collecting discount and promotion vouchers in addition to shopping for their favourite brands.
From November 1, shoppers can start collecting promotion vouchers through popular games such as “Shake It” and “Slash It” in the run-up to the Lazada 11.11 Shopping Festival.
This year, Lazada will be introducing a brand-new game as part of its 11.11 Shopping Festival celebration. “Wonderland” is an interactive map that allows shoppers to discover 11.11 deals from various brands as well as win special Lazada or store vouchers for their purchases while they indulge in the biggest one-day sale. Some of the brands and sellers that are participating in “Wonderland” include L’Oréal, Laneige and Huawei.
“Bargain-hunters are also fun-seekers. Shopping doesn’t have to be boring and our business is not just about offering discounts or a one-off deal. So we are introducing games for shoppers to have some fun while browsing, buying and getting discounts – and they are loving it. Our focus is about building a great shopping experience. It’s the heart to everything we do and what makes an eCommerce operation vibrant,” said Jing Yin, Co-president, Commercial, Lazada Group.
Record breaking number of blockbuster deals and brands Shoppers will be in for a treat as the clock strikes 12 on November 11.
This year’s Lazada 11.11 Shopping Festival is already setting new records – over 50 million blockbusters deals will be offered, far surpassing last year’s record of 27 million. More than 400,000 sellers and brands will participate in this year’s event, nearly three times more than last year.
Additionally, shoppers can look forward to getting the best value because they can:
- Pick from a wider variety of products on sale: Discounts of up to 90% for more than a million items will be up for grabs during ‘Crazy Flash Sales’ and ‘Slash It’ game;
- Collect more vouchers from Lazada and well-loved brands through games like “Shake It” and “Wonderland”;
- Get more freebies with their purchases: Beauty junkies for instance, will receive more free gifts with every purchase of beauty products;
- Enjoy free shipping in select countries.
This year, Lazada is staging not one but two gala TV shows in Malaysia and Thailand, where local celebrities and influencers will participate and put fans to the test through games. During the “Super Show”, contestants can stand a chance to walk away with mega giveaways such as the VW Beetle as well as return air tickets to Paris.
In total, 1,111 celebrities and influencers across Southeast Asia will come together with their fans to celebrate Lazada 11.11 Shopping Festival and build a mega online shopping community through live-streaming sessions, Facebook and Instagram posts. For the first time, Lazada is featuring its own Lazada playlist on Spotify, so that consumers can shop while listening to their favourite tunes.
The exciting line-up for shoppers marks Lazada’s participation in the 11.11 Global Shopping Festival for the first time together with other Alibaba Group platforms including Taobao and Tmall. On top of more than RMB10 billion in daily hongbao giveaways and shop coupons for select categories up for grabs for all Taobao and Tmall users, there will also be even more promotional offers such as promo codes and free shipping deals on selected items. This year’s 10th anniversary celebration of 11.11 by the whole of Alibaba Group is set to be the largest ever yet for consumers worldwide.