Lazada Group’s Online Revolution is yet again the biggest online shopping event in Southeast Asia, ringing in US$40.5m in sales or Gross Merchandize Value on 12.12 (12th December).
About 60 per cent of the GMV came from Mobile as more consumers across the region embrace the 24-hour accessibility and ease of shopping at Lazada on their mobile devices. Shoppers spent an average of 12 minutes on Lazada apps, browsing through endless deals from international and local brands and sellers.
Online Revolution 2016, themed ‘Brands for All’, features over 500,000 jaw-dropping offers and flash sales from over 1,000 brands and 55,000 sellers. Best-sellers were items such as shower gels and mascaras in the Health & Beauty category; tote bags and bracelets in the Fashion category; vacuum cleaners and tableware from the Home & Living category; and virtual reality headsets and speakers in the Electronics Category.