Indonesia’s Minister of Trade Thomas Lembong, together with the country’s Ambassador to China, Soegeng Rahardjo, INACHAM’s Chairman Liky Sutikno, and Alibaba Group’s Global Managing Director K. Guru Gowrappan officiated the opening of Inamall on Tmall Global, bringing to consumers on China’s largest B2C platform authentic Indonesian brands and products including the country’s unique aromatic coffee Kopi Luwak from Kapal Api, Safe Care’s therapeutic Refreshing Oil, delicious snacks from Kusuka and a diverse range of beverages from Inaco.
The Honorable Minister Lembong led a delegation of over 30 Indonesian businesses, including Indofood, Kapal Api and Inaco, in a visit to Alibaba Group’s Hangzhou headquarters for the ceremony and said, “The launch of Inamall on Tmall Global is starting small but it is a concrete step that underscores the Indonesian government’s commitment to promote digital commerce between Chinese and Indonesian businesses which I believe will be increasingly important for facilitating trade between the two countries in the future.”
The latest cooperation is reflective of Alibaba’s long-term globalisation strategy to showcase brands and retailers from around the world to its growing 425 million user-base and bringing to them authentic products from their countries of origin. Southeast Asia, led by Indonesia and other countries such as Malaysia, Thailand, Singapore, Vietnam and the Philippines, plays a pivotal role in Alibaba Group’s growth plans as it continues to build out its infrastructure for commerce globally through investment in logistics, cloud computing, payment channels and innovative marketing.