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Henkel Adhesive Technologies launches flagship store on 1688 in partnership with Alibaba

Henkel Adhesive Technologies launches flagship store on 1688 in partnership with Alibaba

Alibaba and Henkel co-hosted Brand Cooperation Conference

Henkel Adhesive Technologies, a leading solution provider for adhesives, sealants and functional coatings, has launched its first comprehensive flagship store on 1688, a world leading B2B e-commerce platform under Alibaba Group. On August 10th, a business partnership between Henkel and Alibaba was announced at a joint event.

Henkel flagship store on 1688 incorporates a competitive product portfolio, with hundreds of products from all Henkel Adhesive Technologies businesses available, including the highly acclaimed brands Loctite, Teroson, Bonderite, Technomelt and Aquence. The store will provide comprehensive solutions for customers covering a range of applications for packaging and consumer goods, transport and metal, general industry, electronics, consumers, craftsmen and building as well as a customised product line especially for the China market.

e-Commerce in China has seen sensational growth in recent years, with online shopping growing not only for consumer sectors but also for B2B commerce. Henkel Adhesive Technologies, which closely monitors megatrends in search of profitable business opportunities, is taking the initiative in delving deeper into the B2B e-commerce market, following the huge success of its consumer-focused online store on Tmall. Additionally, in response to increasing demand for high-quality products among Chinese customers, especially the China small and medium enterprises (SMEs), the Henkel flagship store on the 1688 platform will give them easier access to its best-in-class services and comprehensive solution portfolio to help their businesses to perform better.