HAVI Group has announced it has combined nearly all of its global operating companies under one brand name, simply HAVI. The consolidation is part of the company’s efforts to more closely align its businesses with the needs and operations of its customers, understanding that simpler is better.
“This is about making it easier for our customers to understand how HAVI can add value to their organisations,” said CEO Russ Smyth. “We roll up our sleeves and help our customers manage their supply chains day in and day out – and that is something other companies in this industry don’t or won’t do.”
For more than 40 years, HAVI Group has provided supply chain and additional services under multiple company names and logos, including most recently, HAVI Global Solutions, HAVI Logistics, HAVI Freight Management and HAVI Supply Chain Solutions. The one exception to the move to the “one HAVI” name is The Marketing Store, which will continue to offer its customer engagement and marketing services under The Marketing Store brand.