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Brightstar builds omni-channel fulfilment platform with Manhattan Associates

Brightstar builds omni-channel fulfilment platform with Manhattan Associates


Brightstar, one of the world’s leading mobile services company for managing devices and accessories across the wireless ecosystem, has invested in Manhattan Associates, Inc.’s Warehouse Management Solution (WMS) to facilitate a service transition to an omni-channel fulfilment model and to boost supply chain performance for its Australian customers.

“Supply chains must respond according to the needs of customers and deliver that individual level of service they have come to expect. We’re providing businesses with a platform that’s designed to deliver competitive advantage, and driving customer satisfaction through a world-class distribution capability and customised fulfilment options,” said Mariela Millington, CIO of Brightstar APAC.

Running on Brightstar’s cloud infrastructure, the Manhattan technology allows businesses to monitor and evaluate supply chain performance in real-time, contributing to better decision-making and enabling a perpetual cycle of operational improvement that benefits the bottomline. The technology will also enable Australian businesses to get closer to their customers and enhance the buyer’s brand experience. Decision-makers will be able to take a deep dive into transactional data, and acquire new insights into customer behaviour and purchasing trends across their business.