Amazon declined to give the size of its current business in India but insiders put it at more than $2bn in GMV, or the total worth of products sold on its platform. Amazon started its India operations in 2013 with books and movies. today, the company sells about 30 million products on its platform. With growth in India having vastly exceeded expectations, expansion will not be constrained by investment, suggesting that the company may pour even more money into the country than the $2bn that founder and CEO Jeff Bezos pledged last year.
Since India bars foreign capital in B2C e-commerce, Amazon operates a marketplace, lending its platform for other retailers and manufacturers to sell products, as do Flipkart and Snapdeal.