Office Depot is teaming up with Chinese e-commerce giant Alibaba, as both companies hope to benefit from the other’s strengths to win over American small business owners.
Office Depot and Alibaba.com announced a partnership aimed at American small-and-medium-sized business, tapping into the business-to-business, or B2B, market in the US. The two companies are launching a co-branded online store, as well as collaborating on revamped customer support, distribution, and fulfillment options. American businesses will have access to a new sales channel to sell their products globally through Alibaba.com.
Office Depot and Alibaba hope to win over business owners with the convenience of a one stop shop, melding Alibaba’s global B2B platform with Office Depot’s American experience.