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Philippines & Vietnam lead FMCG sales growth in Asia

The Philippines and Vietnam led Southeast Asian FMCG sales growth last year, according to a report by market research company Nielsen. In What’s Next for Southeast Asia, Nielsen reported that Vietnam’s FMCG sales growth reached 5.2 per cent, second in Southeast Asia behind the Philippines’ 8.7 per cent.

Global FMCG sales growth was only 3.4 per cent, but Asian markets benefited from buoyant economic factors and strong consumer confidence.

In Vietnam, consumers are making more frequent shopping trips for everyday needs, with Nielsen’s data showing the average shopper visited a convenience store 4.5 times per month last year – that is three times the frequency of 2010.

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