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Logistics heading to personalisation in digital era

The biggest trend in logistics right now is arguably not artificial intelligence, blockchain or even visibility, it is hyper-personalisation – which is ushering in a new era of delivery once only accessible to big global companies and corporates.

For Asia’s legions of entrepreneurs and small businesses – more than 70 per cent of whom are now exporting beyond Asia Pacific – personalisation offers new opportunities to compete and create competitive advantage.

Already, the transport and logistics industry is at a threshold moment in terms of the use of personalisation – the ability to dynamically and uniquely tailor the shipping experience to any customer or individual.

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