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Lazada expands reach of international merchants in Southeast Asia

Southeast Asia’s leading e-commerce company Lazada is boosting its cross-border operations for international brands and merchants to expand their reach to consumers, as the platform’s cross-border sales quadrupled over the last three years.

Among the moves are to bring onboard quality international brands and identify and nurture the top 300 brands among all cross-border sellers in each of the six countries that Lazada operates in, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

This will allow the specially selected brands to grow their business and enjoy benefits such as higher visibility of their products when users search and browse the site. Also new is a refreshed selection of cross-border assortment on the Lazada platform.

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