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JD opens offline experience stores for travellers

JD.com has opened two new innovative stores at Beijing Capital International Airport (BCIA) and Hohhot East Railway Station in Inner Mongolia, further expanding China’s largest retailer’s Boundaryless Retail strategy, which is enabling consumers to buy what they want, whenever and wherever they want.

The stores leverage JD’s latest retail technology in order to make it easier and more enjoyable for travelers to make purchases on the go. JD has expanded its retail offering to convenience stores, supermarkets, partnerships with hotels, and now airports and railway stations.

Located in the departure lounge of Terminal 3 at BCIA for the next three months, the pop-up store will offer popular travel items including daily necessities, clothing, mobile accessories, beauty products, and bags and suitcases. The store utilises JD’s smart store technology to understand how customers interact with products as well as which products to offer them. The integrated JD Zu Chongzhi platform can analyse customer behaviour and traffic flow, such as generating heat maps, in order to assist with product selection and inventory management, ensuring smooth store operations.

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