e-Commerce Supply Chain Workshop

According to Temasek and Google, the Singapore’s e-commerce market is expected to make up 6.7% of all retail sales by 2025, just behind Indonesia’s 8%. The e-commerce market in Singapore is expected to be worth US$5.4bn (S$7.46bn) by then. Today, the market is worth 2.1% of retail sales – the highest proportion of all Southeast Asian countries surveyed.

To be able to harness and ride on the momentum of e-commerce in the right direction, it is important that companies do not just focus on the technical aspects of “selling online” but invest in the entire supply chain to promote e-commerce business viability.

While this means incorporating the “omnichannel” experience into their everyday operations, companies must also adopt modern marketing techniques that embrace the multiple device lifestyle so common among consumers today.

Beyond e-commerce – the multi-channel distribution
With the increase in analytical data for customer behaviour, it is evident that an increasing number of consumers use multiple channels to shop. The more channels they use, the more they develop a familiarity with a company’s products or services and, ultimately, a loyalty to its brand.

e-Commerce Supply Chain – Starting and supporting an omnichannel experience
To create a successful, dynamic, and nimble omnichannel marketing experience requires an organisational structure that has departments closely collaborating with one another. Online and in-store marketing, products, merchandising, customer service and logistics teams must work closely together to develop consistent, complementary experiences.

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Key Features of a Unified Commerce Strategy

The end goal and hope of unified commerce is to increase customer engagement by monitoring and adapting customer experience based upon the interactions and purchases of consumers across all of the various sales channels.

• Real-time and contextual marketing efforts
• Customer-based pricing
• Product availability across all channels and locations
• Enhanced supply chain visibility
• Powerful and reliable network infrastructure

The following contents will be covered in this special workshop conducted by Supply Chain Asia (SCA):

• Explore the ongoing development & trends of e-commerce in Singapore, Asia and globally
• Understand the eco-system of e-commerce business
• Study the various business models of e-commerce & identify their critical success factors
• Review the last mile developments today & its impact on the growth of the e-commerce industry
• Consumerism and impact of e-commerce on retailing
• Omni-channel trends & developments
• Retail logistics 4.0

We will also be sharing the benefits of the new WSG e-Commerce Supply Chain Professional Conversion Programme (eSC PCP) and how companies can benefit from this train-and-place initiative.


Workshop Objectives

This workshop aims to provide an overview of the changes impacting the retailing and distribution of consumer products. The programme will provide an overview of the following:

• Consumerism and Impact of e-Commerce on Retailing
• Omni-channel trends and developments
• Retail Logistics 4.0
• Last mile distribution

The eSC PCP is supported by Workforce Singapore (WSG) and more details can be found at http://supplychainasia.org/ecommerce-supply-chain-professional-conversion-programme/

Who Should Attend

• Retailers & e-Commerce operators
• Wholesalers & Traders
• E-Commerce IT & Systems Solutions Providers
• Last Mile Logistics Service Providers


Workshop will be conducted at the 10,000 sq ft Supply Chain & Logistics Innovation Playground located at 8 Bulim Avenue, Level 2, Supply Chain City. Directions to our Innovation Playground is available here.


Event is free to attend. Seats are limited on a first-come-first-served basis.

• 6 October 2017 (2-5pm) [FULLY BOOKED]
• 30 October 2017 (2-5pm)
• 8 December 2017 (2-5pm)