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Courts plans to leverage on e-commerce in Southeast Asia

Singapore-based retailer Courts has unveiled its plans to capitalise on the growth of e-commerce in Southeast Asia by rebuilding its online business, through a partnership with premier e-commerce agency SmartOSC. The new strategy follows a recent revamping of its traditional brick and mortar stores to engage with customers more effectively.

Hence, the brand now looks at shaping its e-commerce business, and move towards an integrated shopping experience both instore and online. Under these new plans, Courts will further penetrate into Singapore’s growing e-commerce market, which is estimated to reach US$6.42bn by 2020, according to research firm Statista.

The brand added that on an overall note, it has seen growth throughout Southeast Asia, most notably in Malaysia and Indonesia.

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