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Amazon Prime Day broke records – and you’d never guess what the best-selling deal was

Bought something during Amazon’s Prime Day (July 16)? It’s likely your neighbour did too.

According to CNBC, this year’s Prime Day was Amazon’s “biggest in history” with members purchasing more than 100 million products. This was in addition to an all-high sign-up rate reached for Prime membership; no surprise seeing as Amazon used the discount celebration to grab new members and promote its products and services.

It was also the first Prime Day that Amazon owned Whole Foods, which has been touting its own deals throughout the week and offered shoppers $10 to spend on Amazon if they spent $10 on groceries. At Whole Foods, the best-selling deal was organic strawberries, the company said.

According to CNBC, industrial analysts have mentioned that Amazon could ring up at least $3.6 billion (S$4.9b) in sales globally through midnight Tuesday.

According to the ecommerce giant, small- and medium-sized businesses globally have already exceeded more than $1 billion in sales. And as a result of Prime Day, these businesses hit a record high Wednesday morning, topping a market capitalisation of $900 billion.

Many of Amazons competitors were also trying to get some sales by offering their own deals and events online. Target, for example, had a one-day sale on its website

According to Adobe Analytics, retailers with more than $1 billion in revenue saw a 54% increase in sales compared with an average Tuesday. The service did not say whether that increase includes Amazon.

Adobe measures online transactions for 80 of the largest 100 U.S. web retailers.

Retailers with less than $5 million in revenue, though, saw online sales drop 18% on Prime Day. 

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