About Supply Chain Asia

Supply Chain Asia is a not-for-profit professional body that aims to bring professionals from within the logistics and supply chain industry together to share knowledge, learn from one another and create opportunities for collaborations.

The three main focus of SCA are connecting people from various sectors of the industry, encouraging communication amongst professionals and creating opportunities for collaborations. The four main pillars of the organisations are memberships, events, academy and publication.

SCA holds various events annually to provide networking and learning opportunities for the community. The organisation also provides training courses in the area of logistics and SCM, equipping attendees with skills that are applicable to the real working scenarios in the industry. As for membership, SCA aims to develop a close-knit community that continues to better itself by leveraging on SCA’s platform and services.

SCA has its own bi-monthly print publication – the Supply Chain Asia Magazine – which is also available in digital copy. During non-print months, SCA publishes digiMag Industry Report, aimed at providing professionals in the industry with up-to-date news through fun infographics and images.

Supply Chain Asia Background and Milestone

Mr Paul Lim established Supply Chain Asia (SCA) in 2005 with the vision of building a strong and well-connected community for the growing supply chain and logistics industry. Under Paul’s leadership, the organisation has since gained widespread recognition by professionals from both within and outside of the industry over the years.

SCA’s first ever event was held in March 2006 at Bangkok, Thailand. During the day of the event, there were demonstrations on the streets of Bangkok to outstate the prime minister at that time. On the January of the following year, SCA returned to Bangkok for its second event. This time, a bombing incident took place in the city. Both events have proved that holding events overseas is a huge challenge for SCA due to the unstable political climates that result in unpredictable situations. Hence, events were moved to Singapore and most major SCA events have been held in Singapore since then. In 2011, it attained its not-for-profit status with the support of many government agencies, such as the Economic Development Board (EDB).

The not-for-profit organisation then went full speed ahead with the goal of becoming the community of choice for the next two years. In 2012, SCA, which was previously ran single-handedly by Paul, started forming a full-time team. By the end of 2012, the organisation had seven employees and a part-time supporting editorial team, each covering different aspects of SCA and playing different roles in supporting the president.

In addition to the formation of a new team, the organisation officially took over the publication of Supply Chain Asia Magazine in December 2012. The magazine was established by Mr Frank Paul and Mr Turloch Mooney in 2006 and operated as a separate entity from SCA.

In the same year (2012), with the support of the Infocomm Development Authority (IDA), SCA launched its very own SC Asia mobile application. This is another big leap forward for SCA as members are now able to view e-copies of the magazine on their smartphones as well as access our portal contents through a comprehensive and user-friendly platform.

In January 2013, SCA published its first ever issue of the Supply Chain Asia Magazine with a new outlook and direction.

On January 24th 2013, SCA officially inducted its Board of Advisors consisting of many senior executives from huge global firms. The organisation has also formed The Shippers’ Council consisting of shippers across industries to facilitate more focused discussions on the critical issues and challenges faced. The year is an exciting year for Supply Chain Asia as it will determine the success or failure of the organisation’s new direction. Members of the community are keeping their eyes on SCA to see what else the organisation has in store for the industry.

Meet the Supply Chain Asia Team

  • Paul Lim
    Founder/President
    Paul Lim
    Founder/President

    Paul has worked for more than 25 years in the retail, logistics and supply chain industry, gaining experience covering operations, business development, corporate and strategic management as well as IT and supply chain solutions. He started his career in Retailing in 1988 when he joined Isetan and has worked with various multinationals including TNT Worldwide Express, EGL Global Logistics (now known as CEVA), Menlo Worldwide Logistics and YCH Group, a Singapore home-grown logistics solutions provider.

    Paul founded and launched Supply Chain Asia, and has been leading the organisation as a volunteer since September 2005. Supply Chain Asia is a community that brings logistics and supply chain professionals in Asia together to network and learn from one another. As a volunteer, Supply Chain Asia provides Paul with a unique avenue to connect with the industry, both for knowledge and community development purpose. Paul has a strong network with shippers in the logistics and supply chain industry through his role in Supply Chain Asia.

    Paul is a graduate of the National University of Singapore and holds an MBA (with distinction), specialising in Retail Distribution, from the University of Stirling in Scotland. His favorite pastime is photography (he loves macro photography) and rides his motorcycle. Currently, he owns a Kawasaki Z1000SX and a Triumph Street Triple R. Always energetic and well prepared, he is a charismatic leader who is able to galvanize and motivate the eNS team to always strive for the best.

  • Carol Chong
    HR/Career Services
    Carol Chong
    HR/Career Services

    Carol has over 10 years of experience in HR and recruitment before taking the lead of of HR and Career Services in Supply Chain Asia.

    Her previous job experiences has fully equipped her with excellent organisational skills and meticulousness, enabling her suited for the job of order management. Her responsibilities in Kwerkee include merchandising, order fulfillment and logistics.

  • Jane Lim
    Administration & Finance
    Jane Lim
    Administration & Finance

    Jane Lim brings with her more than 20 years of sales administration, customer service, shipping and logistic experience.

    She was Logistics Manager for Star Asia Distribution before joining Supply Chain Asia. Her supervisory and management role in logistics and FMCG industries for local SMEs and MNCs help equipped her with invaluable understanding of the entire sales ordering process, delivery management and fulfilment for that ultimate customer experience.

  • Elliyani Mohamad Ali
    Manager/Lead Editor
    Elliyani Mohamad Ali
    Manager/Lead Editor

    Elliyani has over eight years of professional writing experience and over five years of editing experience with lifestyle and trade publications, such as Supply Chain Asia magazine, Landscape Forum and Roof & Façade.

    In addition to being the main writer and lead editor for Supply Chain Asia magazine, Elliyani also manages the events (such as SCA Forum & Awards) and membership duties.

    Prior to her current editing duties, she was an account executive at Conversion Hub Holdings, and is familiar with SEO project management and social media marketing.

  • Selynn Chew
    Creative Designer
    Selynn Chew
    Creative Designer

    Selynn has experience working with multi-level marketing companies in the in-house creative role.

    Her portfolio includes magazine design and marketing collaterals conceptions, video editing, events coordination, exhibition director as well as sourcing for event supplies.

    She is highly familiar with Adobe tools, such as Photoshop, Illustrator and InDesign, as well as CMS tools, such as Joomla.

  • Winnie Teo
    Events & Membership Executive
    Winnie Teo
    Events & Membership Executive

    Prior to joining SCA, Winnie was an Event Executive for an event company. Her experience in event industry has fully equipped her with the understanding of the entire event planning and coordination process.

    She has a Bachelor's degree in Business Marketing in SIM-RMIT. After her graduation, she worked for 2 years in a trading company as a personal assistant. Her previous job experiences have equipped her with strong administrative skills, communication and relationship skills to a growing company in need of the top-level support.

  • Julia Lim
    Events & Membership Executive
    Julia Lim
    Events & Membership Executive

    In SCA, Julia is responsible for the marketing of membership sign-ups and provides support in the conceptualisation of event and networking programmes, such as sunset talks, industry dialogues, SCA Forum and SCA Awards.

    Previously from the real estate industry, she has gained valuable marketing experience for residential, commercial, and retail property projects. Her previous work experience has equipped her with good inter-personal, customer service, project management, and team working skills.

    Julia is a graduate of SIM University and holds a Second (Upper) Honours in Business Management from the University of Birmingham. Outside of work, Julia is also an active contributor to the society through community service. She was also appointed a committee member in BP-NP Mentoring Club and was awarded the Gold Award in 2015 for 3 years of service.